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See You at ad:tech San Francisco

ad:tech San Francisco

 

 

Members of the AdMarketers team will travel to California for ad:tech San Francisco. The digital marketing event will be held at the Moscone Center West from April 11-13, 2011.

Ad:tech San Francisco is the meeting place for the world’s leading digital marketing and service companies as well as nearly 10,000 digital marketers, influential speakers, and domestic and international press. Attendees have the opportunity to network and learn from experts on what’s hot in social media, mobile, viral, cross-channel, application-based and geo-location marketing.

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Monday, February 14th, 2011 News No Comments

AdMarketers VP Featured in FeedFront

Zack Bernato, Vice President of AdMarketers, was recently featured in the January 2010 issue of FeedFront Magazine. Contributing writer Cari Birkner summarized her interview with Mr. Bernato in “Acquisition Strategies for Mailing in the UK.”

In the interview, Bernato gave Birkner a run down on the pros and cons of publishing in the UK market. The key takeaways from her interview were as follows:

  • The amount of data is much smaller, but the quality is better. “The offers convert much better. They click on everything,” Zack Bernato told Birkner.
  • Consumer data records have a much shorter lifespan in the UK. According to Bernato,“the open rates and click rates are great right of the bat, but a record in the UK is only responsive for about two weeks. In the US, it would take at least a month for a static list to go cold.”
  • The UK advertiser has a different time table for processing payouts (in pounds, not dollars). “In the US, most payouts are net 10, net 15, or net 30, meaning you’ll have your money by January for traffic from December,” he said. “In the UK, advertisers pay net 60, so payment for traffic is delayed considerably, and hinges on the exchange rate on the last day of the month.”
  • Follow CAN-SPAM and maintain a suppression file, in addition to following publisher-based UK opt-in laws. “As a US company mailing in the UK, I [Bernato] don’t take chances with regulators on either side. It’s my responsibility to respect opt-outs from my offers by maintaining my own suppression file, even though the UK doesn’t require it.”
  • Utilize your own technology for tracking and reporting. “Most traffic comes from the US to other countries because we understand the space,” Zack explained. “Hosting your own UK sites allows for better filtering and reporting, and ultimately better lead quality.”

Cari Birkner is the Marketing Coordinator at LashBack, LLC and contributes on the subject of email marketing compliance to Deliverability.com.

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Friday, January 29th, 2010 News No Comments

AdMarketers Attending Affiliate Summit West 2010

The AdMarketers team will attend Affiliate Summit West 2010 in Las Vegas, NV. The affiliate marketing conference takes place January 17-19, 2010 at the Rio All-Suite Hotel & Casino.

The sold out conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

Affiliate Summit West 2010 also features two keynote speakers, Dr. Robert Cialdini and Brian Clark. Dr. Cialdini is a well-known expert on persuasion, compliance and negotiation. Brian Clark, writer of the influential blog Copyblogger, is a highly experienced Internet publishing and marketing professional.

AdMarketers looks forward to seeing you in Las Vegas!

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Tuesday, January 12th, 2010 News No Comments

AdMarketers Attending Ad:Tech London

Visit the AdMarketers Team at Ad:Tech London – Booth #209!

LONDON, UNITED KINGDOM (September 21, 2009) — AdMarketers is coming to London! Our company will be presenting an exhibit at Ad:Tech London, September 22-23, at National Hall, Olympia, Booth #209. We invite all Ad:Tech London attendees to stop by the AdMarketers booth to meet us face-to-face and discuss all of the ways that we can help grow and expand our relationship. Feel free to simply drop by during the course of the show, but if you would prefer to schedule a meeting with a member of our sales team, please contact your account manager or email us at sales@admarketers.com.

Need more information about the conference? Click here.

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Monday, September 21st, 2009 News No Comments

Launch of New Corporate Site

MARIETTA, GEORGIA (March 9, 2009) — On Monday, AdMarketers launched a redesigned version of its corporate website, http://admarketers.com. The site now provides additional company information, quicker ways to sign up or log in and easier navigation capabilities.

The website’s homepage showcases examples of AdMarketers’ work, describes how AdMarketers delivers results, and displays current news updates. Additional pages offer further details for advertisers, publishers, agencies, contacting AdMarketers, job openings, signing up or joining, and news. These pages can be easily accessed via top or bottom navigation.

“The primary goals of the redesign were to help people better understand what we do and to make it easier to sign up and log in,” says Amy Moore, Marketing Coordinator for AdMarketers. “Our users will also have access to more information about our organization.” The redesigned website will surely augment the superior customer experience that AdMarketers is committed to providing.

About AdMarketers

Founded in 2007, AdMarketers is a creative group specializing in media buying, affiliate advertising networks and internet marketing in the global marketplace. AdMarketers provides its clients with many innovative services and has approximately 20 employees between offices in Georgia, Virginia and California.

Monday, March 2nd, 2009 News No Comments

Learning the Virtues of Affiliate Marketing in Sin City

LAS VEGAS, NEVADA (January 14, 2009) — The principals of AdMarketers attended Affiliate Summit West 2009 (http://www.affiliatesummit.com/09w_conference.php), the premier affiliate marketing conference which took place January 11-13, 2009 in Las Vegas, Nevada. The conference included an exhibit hall with affiliate merchants, vendors and networks, as well as many educational sessions about the latest trends and information from affiliate marketing experts.

“This conference was a really great opportunity to connect with other affiliate marketers and find out about current industry news and practices,” said Zack Bernato, Vice President of AdMarketers. “Our industry is so dynamic so you must stay ‘in-the-know’ at all times.”

About AdMarketers

Founded in 2007, AdMarketers is a creative group specializing in media buying, affiliate advertising networks and internet marketing in the global marketplace. AdMarketers provides its clients with many innovative services and has approximately 20 employees between offices in Georgia, Virginia and California.

Wednesday, January 14th, 2009 News No Comments