AdMarketers
See You at ad:tech San Francisco
Members of the AdMarketers team will travel to California for ad:tech San Francisco. The digital marketing event will be held at the Moscone Center West from April 11-13, 2011.
Ad:tech San Francisco is the meeting place for the world’s leading digital marketing and service companies as well as nearly 10,000 digital marketers, influential speakers, and domestic and international press. Attendees have the opportunity to network and learn from experts on what’s hot in social media, mobile, viral, cross-channel, application-based and geo-location marketing.
AdMarketers at Affiliate Summit West 2011
The AdMarketers team will attend Affiliate Summit West 2011 in Las Vegas, NV. The affiliate marketing conference takes place January 9-11, 2011 at Wynn Las Vegas.
This premier industry conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.
Affiliate Summit West 2011 also features two keynote speakers, Drew Eric Whitman and Brian Solis. Drew Eric Whitman, internationally renowned advertising trainer who specializes in teaching the psychology behind the response, will speak on Monday, January 10. Brian Solis, Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley, will speak on Tuesday, January 11.
AdMarketers looks forward to seeing you in Las Vegas!
AdMarketers VP Featured in FeedFront
Zack Bernato, Vice President of AdMarketers, was recently featured in the January 2010 issue of FeedFront Magazine. Contributing writer Cari Birkner summarized her interview with Mr. Bernato in “Acquisition Strategies for Mailing in the UK.”
In the interview, Bernato gave Birkner a run down on the pros and cons of publishing in the UK market. The key takeaways from her interview were as follows:
- The amount of data is much smaller, but the quality is better. “The offers convert much better. They click on everything,” Zack Bernato told Birkner.
- Consumer data records have a much shorter lifespan in the UK. According to Bernato,“the open rates and click rates are great right of the bat, but a record in the UK is only responsive for about two weeks. In the US, it would take at least a month for a static list to go cold.”
- The UK advertiser has a different time table for processing payouts (in pounds, not dollars). “In the US, most payouts are net 10, net 15, or net 30, meaning you’ll have your money by January for traffic from December,” he said. “In the UK, advertisers pay net 60, so payment for traffic is delayed considerably, and hinges on the exchange rate on the last day of the month.”
- Follow CAN-SPAM and maintain a suppression file, in addition to following publisher-based UK opt-in laws. “As a US company mailing in the UK, I [Bernato] don’t take chances with regulators on either side. It’s my responsibility to respect opt-outs from my offers by maintaining my own suppression file, even though the UK doesn’t require it.”
- Utilize your own technology for tracking and reporting. “Most traffic comes from the US to other countries because we understand the space,” Zack explained. “Hosting your own UK sites allows for better filtering and reporting, and ultimately better lead quality.”
Cari Birkner is the Marketing Coordinator at LashBack, LLC and contributes on the subject of email marketing compliance to Deliverability.com.